JD Sports x Nike online quiz

JD Sports engaged Tundra to help celebrate Nike’s 50th Anniversary and their partnership. The brief was to design and build a trivia quiz about the history of Nike, to live on the JD Sports website. Users would need to answer a series of multiple choice questions and an open-ended question at the end for their chance to win one of 50 $50 JD Sports gift cards. One lucky winner would also take home the major prize of a bespoke Nike shoe chest.

To support the quiz we were also tasked with crafting historic Nike facts that would act as subtle clues to the quiz questions. These clues would be released on Instagram and hidden on the homepage of the quiz for users to uncover.

We developed the look and feel for the social drivers and quiz utilising the Global Nike 50th Anniversary brand guidelines and assets. The goal with developing the designs and content was to tie back strongly enough to Nike but also give the campaign JD’s unique tone of voice.

To craft the historic clues for social and the quiz homepage, we researched key moments in Nike history, focusing on the story of the brand’s beginnings, the development of some of their most iconic product lines, and key sponsorship relationships with major sports personalities. From here, we crafted a series of “Did you know?” trivia snippets that contained hidden clues to the multiple choice questions users would later encounter in the quiz.

The quiz itself was built using Firebase and a VueJS framework, that allowed users to play and enter for their chance to win. We also created an admin dashboard for the JD Sports clients to view entries in real-time, allowing them a smoother workflow for assessing entries during the campaign period.

The campaign saw 800 entries on the first day, far beyond what was expected, especially given that the only campaign drivers were organic social posts. This signified that the content and campaign overall really resonated with the JD consumer and their Nike fan base.