Yume. Open strategic partnership.

How we built a highly-technical marketplace for Yume that’s good for businesses and the environment.

About the project.

The existing food supply framework in Australia means that 9.5 million tonnes of food is discarded each year; between 400,000 and 600,000 tonnes of food that is accessible, edible and could not just be rescued, but used, eaten and enjoyed.

Enter Yume: a wholesale marketplace for surplus food that saves money while saving the planet.

We work with the whole Yume team in an ongoing, open, transparent strategic partnership to iteratively design and develop their wholesale marketplace. Our close working relationship means some of the Yume team work from our Collingwood office. Additionally, we run regular workshops with Yume’s key stakeholders, helping to develop business strategies and roadmap future product features and releases.

The challenge.

The Yume platform needed to establish immediate user trust and match buyers with products of interest. It also needed to be easy for users, and ensure all marketplace data is accurate and current.

How we did it.

Client partnership

Our close working partnership with Yume allows us to develop a thorough understanding of the business goals and digital aspirations as we move forward.

Personal user insights

Gathering qualitative user research was key to the success of the Yume design and build, so we conducted face-to-face interviews with buyers and suppliers within the industry. Understanding their businesses and the current landscape meant the model we developed would aim to solve their problems and cater to their needs.

An agile, iterative process

From strategy to design and development, the Tundra and Yume team adopted an iterative methodology that means we can change our path at any point in time and build to the needs of the user.


WCAG 2.0 accessibility

The Yume design is simple, highly accessible and seamlessly functional. Yume utilises Web Content Accessibility Guidelines 2.0 (WCAG 2.0), which is a standard for websites to be developed with the goal of giving people with disabilities access to online content internationally.

A component-based UI kit

The UI kit was crucial to the site build and informed every decision we made, from branding elements to components. This allowed for consistency in look and feel across the entire platform and standardises any future feature development.

API-first strategy

The Yume platform is a growing marketplace, and therefore needs to be scalable. So the platform is built with a solid web service foundation to allow for any future feature requirements, and so that other interfaces can be directly connected to it.

This means we have the building blocks to develop additional applications in a standardised way, ensuring consistency between client facing systems. For Yume food suppliers, this means that in future they will be able to integrate the platform directly with their existing stock and inventory systems.

Complex made simple

While the build was as complex as it sounds, the platform itself had to be easy to use and easy to understand. The result is a robust, functioning platform that appeals to a demographic who wouldn’t usually be receptive to new technologies.