About the project.
Officeworks is Australia’s largest supplier of office and stationery products. Their desktop and mobile sites had obvious inconsistencies, with their adaptive mobile site missing a lot of content. So we combined them into a refreshed, fully-responsive site that looks beautiful and works seamlessly on any device, screen size and operating system.
We were faced with the challenge of redesigning without being able to completely rework the UX. So updates needed to be subtle enough to not disrupt the site’s established workflow, but smart enough to enhance user engagement.