About the project.
Nike+ Training Club is the world’s biggest fitness movement. The app is designed specifically so women can get fit and get strong, anywhere and anytime.
N+TC Tour is this global community brought to life. In Sydney, Melbourne and Auckland, it’s more than 3000 girls coming together for a full-day fitness festival.
The Tundra team were tasked with a big job: to create an innovative digital journey the girls would follow from pre-registration, all the way through to event day. One that excites, amplifies and creates amplified moments across social.
A FOMO-creating registration site
Firstly, we created a dynamic and responsive site to support pre-sale registration for the three events. More than just a registration site, we gave girls the chance to rally their friends, form squads, set goals and shout them to their social networks and motivate each other.
A mobile-first site to guide and motivate
We built a site for girls to log into on the day. It told them everything they needed to know from a personalised schedule to maps and trainer bios. This site housed the global live satellite stream and photos from the professional photographers that were updated live throughout the day. By the end of the day, we’d had more than 17,000 site views.