About the project.
Kathmandu had an underperforming eCommerce site with a number of critical integration issues, particularly around fulfillment and database management. The site had been built on a custom platform, which was limited in terms of scalability and preventing growth. All this added up to a great opportunity to improve things.
Direct online sales lift following inception
Increases in traffic, organic search and time on site
Accounted online sales 2012-13 FY
We started by rebuilding the site in Magento, which is a secure, open source eCommerce platform supported by thousands of developers around the world. In contrast with the existing custom platform, which was supported by a single team, this was a big improvement. We delivered a site that was faster, easier to use, and better integrated. Best of all, we improved the customer experience significantly, with UX improvements including better product display, infinite scrolling and one-page checkout.
We launched the new site in late 2012, and at the end of the 2012/13 financial year Kathmandu reported an increase in online sales of 55%. That same year, they also posted a record profit of $44.2m, up 22.6% on the year before. An amazing result. And while we probably can’t take all the credit, we’re confident that our work had a part to play.