About the project.
We worked with Fairfax Media to design and develop three central hubs for The Age, The Sydney Morning Herald and The Australian Financial Review subscribers.
The goal was to create a digital destination that would benefit consumers and show them the value of their subscription, offering personalised content and exclusive member-only offers and experiences. The site caters to both existing subscribers and for acquisition of new ones.
From UX to digital design, the site we built is sleek and sophisticated, yet designed with a weekender-feel. It gets readers excited about content and takes them behind-the-scenes of the newspaper.
Along with the exclusive offers and stories, we wrote extensive support pages, tailored to each masthead and the user membership system. This means the subscriber hub functions as a one-stop shop for members, who can easily navigate the accurate and relevant information that they need.
We built a component-based site, powered by WordPress, to ensure lots of flexibility around page creation to give the client full control.
Cater to multiple mastheads
While the three subscriber hubs share functionality and templates, the branding and content of each needed to engage its specific target audience. With this in mind, we tailored fonts, colours, logos and copy to accommodate the mastheads’ brands and tonal nuances.
The site we built is 100% responsive, ensuring consistency across platforms and encouraging subscribers to explore content in different ways.