About the project.
Acurus needed new, more appropriate branding to match
their successful IT consultancy.
Marshall Thompson, GM of Acurus, says, “Our business was in dire need of a new name and brand. Previously named: Vires Pty Ltd, the company itself had a solid reputation for high quality delivery of IT services, but the name and the branding was letting it down. We approached a number of branding companies, but then stumbled across the website portfolio of Tundra and loved their work, so approached them and asked if they could help.
“The new brand is something we’re extremely proud of and we enjoy working with Tundra and continue to recommend their services to anyone needing an amazing and creative edge.
“We’ve had nothing but fantastic feedback from customers, prospective employees, partners and family and friends.”
The engagement and meetings conducted by Tundra were brilliant. We discussed our core values, mission, wants and desires, where and how we wanted to be positioned in our market. Tundra gave us a selection of names produced from those exercises, so we had internal staff group discussions and workshops to select the right name: Acurus. Tundra developed our Acurus Master Style guide , which we’ve used across our whole business including websites (powered by Tundra), stationary, and marketing material.”