Strategy & Planning.

Whether you’re building a global empire or a building a banner, you need an intelligent and clearly defined strategy to make it a success. So before we get on the tools, we sit down and meticulously work through every aspect of your project to map out a strategic framework. Then we develop a project plan that takes into account timelines, budget and other contingencies. With years of collective experience, we’ve seen a project or two go live. And we know what it takes to make your project a success.

  • Business requirements analysis

    Consultative analysis of your business’s goals, operational needs and challenges to determine digital requirements and opportunities.

  • Customer experience strategy (CX)

    Analysis of the customer experience (CX) according to user types, journeys and goals. We map touchpoints, determine success criteria and plan the ideal CX.

  • Client workshops

    Onsite or offsite workshops run during the planning phase to determine stakeholder needs and objectives, gather information and test preliminary ideas.

  • Digital strategy

    Translating your digital requirements and objectives into a clearly defined strategy, including project planning, phasing and deliverables.

  • Conversion optimisation

    Includes audits of existing sites and redesign of information architecture (IA) and user experience (UX) using best-practice techniques to maximise sales conversions.

  • Research and analytics

    Includes competitor analysis, site audits, market research, user testing and analytics. We also interpret analytics into human language.